A Fully Flexible, ICF ACC-Aligned Coaching Programme Designed Around Your Life Goals
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Programme Overview
No two coaches develop in exactly the same way, and their training should reflect that.
The JLWC Academy Bespoke Coaching Certification programme offers a high-touch, flexible and personalised pathway for individuals pursuing professional coach training or working toward coaching certification in Singapore.
Designed around each participant’s schedule, learning style, and professional goals, the programme provides a personalised approach to developing coaching competence.
Through individually guided sessions and structured coaching practice, participants build the skills required for professional coaching and may work toward recognised credentials such as the ICF Associate Certified Coach (ACC) or ICF Professional Certified Coach (PCC), depending on their experience, goals, and timeline.
Participants also receive guidance on securing pro-bono and paid coaching opportunities where possible, as well as structured support in tracking coaching hours, maintaining a logbook, and preparing their coaching portfolio for ICF credentialing.
Whether you are beginning to explore life coaching in Singapore or advancing an established professional practice, the programme adapts to your stage of development.
This is coach training designed to fit alongside your professional life while meeting internationally recognised coaching standards.

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Why Choose This Programme
Flexible Scheduling
No fixed cohort dates or rigid timetables. Training sessions are arranged around your professional and personal commitments.
ICF-Accredited Training Pathway
The programme is aligned with ICF coaching competencies and provides the training hours required toward ICF coaching certification.
Client Coaching Experience
Participants receive support in securing coaching clients and completing the 100 coaching hours required for the ICF credential.
Personalised Learning Approach
Each session is tailored to your stage of development, allowing you to develop coaching skills at a pace suited to your goals.
Training Led by a Master Certified Coach (MCC)
Dr. Jade Kua holds the ICF Master Certified Coach (MCC) credential, a distinction achieved by fewer than 3% of coaches worldwide.
Integrated Coaching Ecosystem
Participants join a broader coaching ecosystem with clear governance aligned to ICF standards and WSQ frameworks. The programme is supported by a clinical partnership to ensure a safe and responsible coaching environment, and continues beyond training through a community of practice for ongoing learning and professional development.
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Who Is This For
This programme is designed for professionals whose schedules make traditional cohort-based training difficult, but who wish to pursue a recognised coaching qualification.
It offers a flexible pathway for individuals seeking to develop professional coaching skills or work toward ICF coaching certification while continuing their existing professional commitments.
Our participants typically include

Senior Leaders and Executives
who wish to develop coaching capabilities alongside their leadership roles or pursue a credible coaching qualification without interrupting demanding professional schedules.

Entrepreneurs and Business Founders
who want to strengthen their leadership approach through coaching skills, or explore life coaching or executive coaching as an additional professional pathway.

Globally mobile professionals and frequent travellers
whose work spans multiple locations and time zones, requiring a training format that can continue regardless of where they are based.

Experienced Professionals
exploring coaching as a second career, seeking a structured yet flexible route toward becoming an ICF-certified coach.

Programme Structure
Your journey begins with a complimentary Discovery Call.
This is a no-obligation conversation where we understand your background, goals, and availability.
From there, your personalised coach training plan is mapped out before your very first session.
1
60 Hours of Coaching Training
Participants complete 60 hours of ICF-aligned coaching training covering core coaching competencies, ethics, coaching frameworks, and practical application. The curriculum is designed to meet the training hour requirements for the ICF Associate Certified Coach (ACC) credential.
2
10 Hours of Mentor Coaching
The programme includes mentor coaching delivered through a combination of individual and group sessions with ICF-credentialed coaches. These sessions support participants in refining their coaching presence, strengthening their competencies, and preparing for ICF credentialing.
3
100 Hours of Coaching Practice: Client Matching Support
Completing the 100 coaching practice hours required for the ICF Associate Certified Coach (ACC) credential is often one of the most challenging steps for aspiring coaches.
At JLWC Academy, participants receive support in securing real coaching clients so they can accumulate the required practice hours in a structured and supportive environment.
This allows participants to focus on developing their coaching skills and confidence, without the immediate pressure of building a client base, managing marketing, or setting up operational systems at the early stage of their coaching journey.
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Programme Benefits
Real coaching clients for your practice hours
Building a client base from scratch can be one of the most challenging parts of becoming a professional coach. The Academy supports participants by connecting them with real coaching clients, allowing you to accumulate the required coaching hours while focusing on developing your coaching skills.
An internationally recognised credential
Your ICF coaching certification is respected in organisations and coaching practices around the world. In a profession where coaching titles are not regulated, a recognised credential provides credibility and signals that your training meets international coaching standards.
Personal mentorship and guidance
Throughout the programme, you work closely with an experienced coach who guides your development and supports your progression through the certification process. This level of personalised mentorship allows for deeper feedback and learning than traditional cohort-based programmes.
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Programme Benefits
An internationally recognised credential
Your ICF coaching certification is respected in organisations and coaching practices around the world. In a profession where coaching titles are not regulated, a recognised credential provides credibility and signals that your training meets international coaching standards.
Real coaching clients for your practice hours
Building a client base from scratch can be one of the most challenging parts of becoming a professional coach. The Academy supports participants by connecting them with real coaching clients, allowing you to accumulate the required coaching hours while focusing on developing your coaching skills.
Personal mentorship and guidance
Throughout the programme, you work closely with an experienced coach who guides your development and supports your progression through the certification process. This level of personalised mentorship allows for deeper feedback and learning than traditional cohort-based programmes.
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Certification Offered
ICF Certification Pathways
There is no single pathway in professional coaching.
Depending on your experience, availability, and professional goals, the Academy supports participants working toward either the ICF Associate Certified Coach (ACC) or the ICF Professional Certified Coach (PCC) credential.
Your certification pathway is discussed during the Discovery Call, where we review your background, experience, and professional goals. From there, a personalised training plan is mapped to support your progression through the ICF credentialing process.

There is no single pathway in professional coaching. Depending on your experience, availability, and professional goals, the Academy supports participants working toward either the ICF Associate Certified Coach (ACC) or the ICF Professional Certified Coach (PCC) credential.
Upcoming Course Dates
Course Fees & Funding
Funding Eligibility
Not applicable
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Frequently Asked Questions
Q1: I am a busy executive. Can I realistically fit this programme into my schedule? Yes. The bespoke format is designed specifically for professionals with demanding schedules. Unlike cohort-based coaching courses with fixed intakes, this programme has no fixed timetable. Sessions are arranged around your calendar, allowing you to continue your training even if you travel frequently, work across time zones, or have an unpredictable schedule. Q2: How long does the programme take to complete? Because the programme is personalised, the duration depends on your availability and pace. Most participants complete Phase 1 and Phase 2 within 6 to 12 months. During your Discovery Call, your coach trainer will map out a realistic timeline based on your schedule and your intended ICF Associate Certified Coach (ACC) application timeline. Q3: Is this programme eligible for SkillsFuture Credit? The JLWC Academy Bespoke Coaching Certification programme is a personalised, privately arranged training pathway and is not eligible for SkillsFuture Credit. If you are looking for a government-supported programme that is SkillsFuture Credit eligible, you may wish to explore our WSQ Coaching Course, which offers a structured, nationally recognised coaching qualification in Singapore. Q4: Do I need prior coaching experience to join? No prior coaching experience is required. The programme is designed to support participants at different stages of their coaching journey, whether you are new to coaching or an experienced professional seeking formal training and ICF coaching certification. If you have previously completed coach training elsewhere, we can assess whether any prior learning may be credited toward your programme hours. Q5: Who will be training me? The programme is led by Dr Jade Kua, founder and Principal Coach of JLWC, who holds the ICF Master Certified Coach (MCC) credential. The MCC designation is held by fewer than 3% of coaches globally and represents the highest level of certification awarded by the International Coaching Federation.

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